Strategy, growth & insight

Having decided to add an additional form at Year 7, this urban day school wanted to ensure it met its target of filling it in the first year. Sustained growth over future years was an additional success criteria. 

Having reviewed existing marketing and admissions practice, we put together a strategy and marketing plan for the 18 month period leading up to assessment. 

Once the acceptance deadline had passed and the year group was successfully filled, we followed up with some focussed qualitative research with parents who hadn’t taken up a place to improve efficacy for the subsequent recruitment cycle.