Audit, research & engagement

A highly selective and successful girls’ day school in a very competitive market was keen to ensure that more of the brightest girls accept the offer of a place at Year 7. 

Using a variety of research techniques, we helped them understand the dynamics at play. The insight enabled us to make clear and practical recommendations for improving marketing and admissions practice, enhancing parent and pupil engagement and increasing propensity to accept a place. Offer to acceptance conversion rates increased in the subsequent recruitment cycle.