Copywriting

A national boys’ boarding school was relaunching its marketing collateral in light of a new value proposition and strapline. We were asked to produce copy for the website and two new prospectuses – one aimed at boys and one at parents.

To get under the skin of the school, we spent our immersion visit asking questions of key staff and conducting focus groups with boys. From this we developed a personal and expressive tone of voice that reflects the new themes and messaging. The website won a 2019 Platinum Marcom Award and a 2020 Gold AVA Digital Award.