Marketing and Admissions audit

Akin to a health check of your school’s marketing and admissions practice, the audit is ultimately all about conversion rates:

• Do you know how many enquiries your marketing activity must generate in order to fill the places you have available?
• Are you confident that sufficent numbers of those who enquire convert to a visit?
• How does your visit to registration conversion rate compare to other schools of a similar type?
• Do those who register convert to joiners in large enough numbers?
• Are you aware how your school appears to prospective parents and what impact this has on your admissions statistics?

Those are just some of the questions the marketing and admissions audit will answer. It will also provide you with numerous practical, creative and cost-effective suggestions as to how to improve all aspects of your marketing and admissions process.

You’d be surprised by the impact that something as simple as changing your tour route can have on the conversion rate from visit to registration.

It can take as little or as much time as your budget or needs dictate, from a one day mini audit to a more extensive full audit. Either way, it will be conducted sensitively with an emphasis on sharing best practice and offering tips and advice as to what your school can do to improve.