Market research

The best way to ascertain other people’s perceptions of your school is to conduct market research amongst your stakeholders. Robust, objective research is best achieved via an experienced third party. It not only sends out powerful messages; ‘we are a professional organisation’; ‘your views matter to us’, to name just two, it also ensures reliable, honest and therefore insightful feedback which is not always possible when you ask people to comment directly to the school.

SJC conducts in-depth research thoughtfully, sensitively and in line with the Market Research Society’s guidelines and code of conduct.

Research groups include:

• Current parents
• Prospective parents
• Non-joiners
• Pupils
• Staff